Wey was a semester-long brand project between myself and two other students, Malik Walker
and Sarah Foltz. We built an idea and brand up from scratch, first coming up with the concept,
then the imagery and name- but not without many twists and turns along the way.
Wey is a city discovery service that brings out the nooks and crannies of cities you might be
familiar with, providing recommendations for new coffee shops, restaurants, entertainment, and
more as you curate your interests within the application. Its touchpoints are kiosks called
“Weysigns” easily accessible on the street, a smaller “Weysign Mini” available in restaurants
and other “quiet” urban areas, and the Wey App- ready for you to use anywhere on your
smartphone.
and Sarah Foltz. We built an idea and brand up from scratch, first coming up with the concept,
then the imagery and name- but not without many twists and turns along the way.
Wey is a city discovery service that brings out the nooks and crannies of cities you might be
familiar with, providing recommendations for new coffee shops, restaurants, entertainment, and
more as you curate your interests within the application. Its touchpoints are kiosks called
“Weysigns” easily accessible on the street, a smaller “Weysign Mini” available in restaurants
and other “quiet” urban areas, and the Wey App- ready for you to use anywhere on your
smartphone.
Our branding booklet is also featured below, available for download at the link.
