As part of a two-week intensive design studio charrette,
we were each asked to make a brand for something without one,
reimagine an existing brand, or deconstruct an existing brand.
I chose the second, and picked the Raleigh Greek Fest from our list of options.
After conducting on-site research at the festival and studying its roots, I then
ideated and finalized a brand solution that addressed the strengths
and weaknesses of the Festival’s brand.
Part of our challenge was also to propose branded solutions to enhance
the brand- I developed an expandable recipe book that the Festival could
use to share with guests, and designed a new layout proposal for the convention
center that would make engagement easier.
This project was featured in the College of Design’s Day with the Dean selection!
we were each asked to make a brand for something without one,
reimagine an existing brand, or deconstruct an existing brand.
I chose the second, and picked the Raleigh Greek Fest from our list of options.
After conducting on-site research at the festival and studying its roots, I then
ideated and finalized a brand solution that addressed the strengths
and weaknesses of the Festival’s brand.
Part of our challenge was also to propose branded solutions to enhance
the brand- I developed an expandable recipe book that the Festival could
use to share with guests, and designed a new layout proposal for the convention
center that would make engagement easier.
This project was featured in the College of Design’s Day with the Dean selection!
Above: Final logomark for the brand's redesign.
Below: Fold-out recipe book design.
Below: Fold-out recipe book design.
The slides below feature my process of the redesign, from beginning to end.
